Love (and Sales) are in the Air
It seems unbelievable, but the end of the year is almost here! Hopefully your holiday preparations are going smoothly, and you're ready to anticipate the festive needs of your customers. Even though you may not have heard your first Christmas carol of the season yet, we here at Fancy Food are looking even further ahead to help you start to get ready for one of the first big sales opportunities of 2014: Valentine's Day.
You've probably seen the numbers before, but it bears repeating: Valentine's Day is responsible for over $18.6 billion in sales, according to Forbes. Over $13.5 billion of chocolate and cocoa products will be shipped from manufacturers, while over $880 million worth of imported flowers will be cut for bouquets. With the average customer spending $131 on a Valentine's Day gift last year, you should definitely try and sweeten your bottom line by having great items in stock. Your customers will undoubtedly be on the lookout for that perfect, unique, memorable gift for their sweetheart.
You're in luck! In this very issue you hold in your hands, you'll find our Valentine's Day Gourmet Gift Guide, which is full of a wide variety of romantic offerings and sweet treats.
Another 2014 date to keep in mind is February 2 — the day of the Super Bowl. We've got some perfect snacking items that will be sure to liven up your customers' gameday party. Also in this issue, Barbara Wujcik will show you some delightful cookies and baked goods, while Kathleen Furore brings you the latest in all-natural pasta sauces. All of us here at Fancy Food wish you the happiest of holidays, and hope you finish off 2013 on the highest of notes.