Editor's Letter
Sweeten Sales With Candy
I can't tell you how many times I've been unable to resist the stands of candy that border cash registers at many retail stores. I'll do my shopping and be ready to check out without even thinking about a snack, but then there's a display of chocolates and sweets. All of a sudden I feel an irresistible need to have candy immediately.
As a retailer, it's always a good idea to tempt customers with impulse purchases such as candy. If you're looking for some quality ideas on what to stock, you're in luck — this issue features a preview of the Sweets & Snacks Expo, put on by the National Confectioners Association (NCA), and held this May in Chicago's McCormick Place. There will be over 580 companies from all over the world representing the confectionery, snack and cookie categories.
"NCA recognizes the power of U.S. brands around the world, and the expo serves as a destination for global markets to come together," says Larry Graham, president of NCA. "The 2013 expo is the ideal venue to connect with industry professionals from around the world and to discover international products and trends that will set retailers apart from the rest."
The expo includes a sold-out Gourmet Gallery, with 90 companies featuring specialty confectionery and snack products, including premium and gourmet as well as fortified, all-natural and organic. It's the perfect place to find something to satisfy any craving your customers might have.
Also in this issue, Elizabeth Dugan covers the world of cheese and cheese accessories, while Barbara Wujcik introduces you to some tasty popcorn. Candy, cheese, popcorn — this is one delicious issue!
Happy reading,
Marc Kozak
Associate Editor