The Cheese Importer’s Association of America Announces New Campaign

To help familiarize Americans with the vast array of cheeses imported into the United States, the Cheese Importers Association of America (CIAA) has launched an integrated promotions campaign to raise awareness of the many wonderful ways to experience imported cheese.

Sponsored by the Imported Cheese Board with funds derived from the United States Qualified Import Program (QIP), the “I Love Imported Cheese” campaign is designed to provide an entertaining, engaging and educational experience for American consumers to fall in love with the quality and variety of imported cheeses from around the world, and the many ways to enjoy them.

The national campaign targets American specialty cheese consumers through a variety of communication touch points including social media, in-store merchandising, sampling events and a website with cooking videos and recipes, cheese profiles and pairings, entertaining ideas, and more.

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