The global craft soda market is projected to reach USD 732.4 million by 2025, according to a new report by Grand View Research, Inc. Mounting social awareness of the health problems caused by sugary as well as alcoholic drinks is one of the major drivers for this industry. The market is reforming itself by shifting its alignment from carbonated soft drinks containing artificial sweeteners to natural, sweet-laden, low-calorie beverages.
While traditional soft drinks are under review by nutritionists, craft soda, also known as specialty, small-batch, or artisanal soda, is gaining share owing to its finest and natural ingredients, unique packaging, creative flavors, and its strong local presence. Rising trend of gourmet food as well as wellness food is expected to be the vital factor for increasing consumption of craft sodas.
Strict government guidelines for artificial ingredients and labeling & packaging along with initiatives to build interest among major players by increasing trade promotion and foreign investments are anticipated to propel the product demand. Rising awareness of consumers about unhealthy ingredients used in soft drinks is encouraging craft soda manufacturers to produce beverages containing organic & natural ingredients.