In 2016, about 25 percent ofspecialtyfoodconsumers say they bought products with special-interest claims or positions this year. That number has been consistent over the past three years, and Millennials were the most likely group to purchase such items. However, now the older consumer groups are jumping on board as well.
While keeping an eye on their health, Boomers are also known for seeking out those “all-natural,” “non-GMO” or “organic” claims on the packaging because they’re looking to specialty foods as a way to eat more healthfully and avoid artificial ingredients and preservatives, according to “Today’s Specialty Food Consumer 2016.”
Similarly, Gen Xers also value the health benefits of these types of claims. This consumer group is also the most likely to say they are averse to GMOs in the food supply. In fact, in 2015, 27 percent said GMOs should never been used in food items. In 2016, that number jumped to a whopping 38 percent.
It’s clear that all-natural, non-GMO and other health and ethical claims is where the industry is headed.
Introducing Simply Milled Flours from Ardent Mills, a new line that celebrates the tradition of milling wheat into flour for authentic artisan baking. Each bag is milled from wheat grown on family farms, ground at community mills and packaged with no added enrichments, bleach or bromate. All-purpose bread, pastry and whole wheat flours are available.
207/318-2926 or simplymilled.com
After two years in the making, Absolutely Gluten-Free has introduced Organic Superseed Crunch, a light, sweet and crispy snack available in three varieties: Original, Toasted Coconut and Cinnamon. It’s packed with organic whole superseeds, including flax, chia and sesame that provide 2,000 milligrams of Omega 3 ALA per serving and gut-friendly prebiotic fiber.
Wild Ginger is Revive Kombucha’s new organic, caffeine-free option that features an all-ginger brew, fresh cold-pressed lime and extra cold-pressed ginger. Plus, it does not have the sharp vinegar-like flavor profile that’s so common. Only organic, in-season and fair-trade ingredients are sourced directly from farmers to ensure fairness and quality. 707/536-1193 or revivekombucha.com
Erin Baker’s Original Breakfast Cookie comes in eight flavors and packs all the nutrition of a loaded bowl of oatmeal but with on-the-go convenience. Boasting a whole grain oat base, the all-natural 3-ounce cookies are baked with whole grains, sweetened with fruit puree and loaded with protein, antioxidants, fiber and complex carbohydrates.
877/889-1090 or erinbakers.com
Shoppers can snack smarter with organic and GMO-free popcorn that’s grown in the USA. It’s gluten free and includes rBGH-free butter and sea salt. The Pure Pop Bag from Quinn Snacks is made of compostable and recyclable paper with no chemical coatings inside the bag or plastic. It’s a microwave popcorn bag unlike any other.
303/927-6655 or quinnsnacks.com
Born in Portland, Maine, Redd is a superfood energy bar created to provide three hours of positive energy. Redd Bars are certified Organic by EcoCert (70 percent) and are packed with protein, vitamins and a shot of natural caffeine to propel an active lifestyle.
207/712-6028 or reddbar.com
Pereg Natural Foods introduces Kañiwa, a relative of quinoa that’s also known as “baby quinoa.” Grown in South America and packed with vitamins and nutrients, it’s the newest addition to Pereg’s line of premium all-natural products. Kañiwa cooks up quickly to resemble a smaller version of red quinoa.
718/261-6767 or pereg-gourmet.com
Made with only whole, nutritious ingredients, So Good Baby creates simple on-the-go baby foods. Each pouch is made with the freshest organic ingredients and rigorously tested against a comprehensive 45-point quality control checklist, ensuring that they’re safe and nutritious.
612/259-7245 or sogoodbaby.com
Hummustir uses only organic, natural and non-GMO ingredients that are free of MSG, preservatives and harsh chemicals. There’s no need for refrigeration, so it can travel with the customer. It also comes in 12-ounce sizes for grocery stores.
646/346-1074 or hummustir.com
Torie & Howard launched a trial- size bag of its popular organic Chewie Fruities candy. The new 1.27-ounce bags contain a single serving of individually wrapped pieces in an assortment of three flavors. It has no artificial dyes, flavors, preservatives or GMOs. A display shipper is available for retail.
888/826-9554 or torieandhoward.com
Mahatma Rice recently introduced two organic versions of its Whole Grain Brown Rice and Extra Long Grain White Rice varieties, providing consumers with an affordable organic option of rice from a trusted brand. Grown in the USA, they’re Non-GMO Project Verified.
800/226-9522 or mahatmarice.com
Organic Pancake Syrup is new from Griffin Food Company. Manufactured in Oklahoma, it offers a premium rich taste while delivering a clean label of only three ingredients: organic inverted cane sugar syrup, natural organic flavor and water. It’s non-GMO and free from high fructose corn syrup and preservatives. Six 12-ounce plastic bottles are shipped in one case.
Organic Raw Apple Cider from Woeber Mustard Company is unfiltered and unpasteurized, maintaining its naturally occurring proteins, enzymes and friendly bacteria. Made from organically grown apples with no artificial colors, flavors or preservatives, it’s certified organic by the USDA and Oregon Tilth.
800/548-2929 or woebermustard.com